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Lil Jon at Riverstage, combating mosquitoes, & more!
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Our production team must have been feeling a little dramatic lately based on their latest video, but, hey, we can get a little dramatic about fonts—and for good reason. You can empathize if you have ever spent time searching for the perfect font, for what feels like, or could have been, hours.

The right font can make or break a design, so here are some considerations when choosing a font for your project:

  • Does it fit within your current brand guide? Keeping a consistent brand is important for establishing identity and familiarity. You can always sprinkle in other fonts, just make sure you're tying it all together.

  • Do you even need a different font? You might be able to play around with different weights, sizes, and styles with whatever font is in your brand guide. Make it bold. Give it an italicized slant. Space it out.

  • Does it reflect your business or organization? A modern company might steer away from a serif font while a company geared toward children might opt for the simplicity of a sans-serif font. Either way, please make sure it is legible.

  • Do you have too much going on? Using too many fonts and styles can lead to a hot mess. Keep it simple and limit yourself to 2-3 fonts for simplicity's sake.

We're font fanatics, so we're always here to help.
 
A Refresh Aimed at Helping Businesses Grow
Attracting businesses is a lot easier with an attractive website. Our web team recently gave the 1si website a complete refresh that had bolder branding, clearer calls-to-action, and a more concise layout that puts the amazing work 1si does at the forefront.
Visit 1si.org
 
Lil Jon @ Riverstage: YYYEEEAAAHHH!
Turn down for what?! World-famous rapper Lil Jon made his way to Jeffersonville's Riverstage for Jammin' in Jeff's Juneteenth celebration. From advertising the show to the preshow to photos during the event to the post-show wrap-up, ProMedia was there every step of the way to help Jeffersonville get low. Check out all the photos here.
 
See ya later, skeeters!
Mosquitoes thrive off of crashing and ruining outdoor get-togethers. They're the opposite of the life of the party and sometimes no amount of Deet can keep them at bay. Enter Mosquito Joe. Combating mosquitoes is as simple as giving Mosquito Joe a call. To help spread the word about Mosquito Joe's services, we created a slew of digital ads encouraging people to reclaim their spaces and enjoy all the activities they know and love—without having to deal with pesky skeeters!
 
 
 
Featured Video: Wabash Recruitment
Our production team traveled up to Lafayette, Indiana to meet some of the fine folks who work at Wabash and find out why they love working there. Meet Alexis and hear her story.
 
  • Helvetica is one of the most popular fonts that's used all around us. It's so popular that it has its own documentary. So, how did this font become the "little black dress" of typography?

  • We've shared this quiz before, but it feels appropriate to share it again: Marvel character or font?

  • Real estate is all about location, location, location, but who knew that location played such a large part in determining hot dog and drink prices at MLB stadiums? These price breakdowns might have you rooting for a new team. 🌭🍺

  • Summer must have baseball on our minds because we're also diving into the history of the baseball cap. 🧢

  • While it's not a tidbit, we opened with a joke, so we'll end here with a joke: Times New Roman and Arial walk into a bar. The barman says, “We don’t serve your type here." You're welcome.
 
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