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Let's look at your numbers.
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Analytics are everywhere and are available for everything. Analytics can help guide your marketing so you can see what is working and what's not, what markets you're growing in, how your campaigns are resonating with audiences, and a whole lot more.

With so many numbers flying around, how do you know what's important and what's just noise? First, decide what problem you're trying to solve or what question you are trying to answer. That will point you in the direction of where you need to look. Next, take into consideration what campaigns you are running, what the demographics are that you're targeting, and how long your campaign has been running. There's a possibility that you didn't cast a wide enough net or that your campaign hasn't been running long enough to gather solid data. Lastly, use your analytics to pivot your marketing efforts.

Your marketing liasion (🙋) should provide you with weekly, monthly, and/or quarterly analytics reports and adjust, as needed, based on the information gathered. If you aren't looking at your analytics, you're basically operating blindly.

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Shining a Light on Designers
Choosing the perfect designer to create a space that will complement your aesthetic while utilizing their expertise can be challenging. That's why we created designer spotlights for Summer Classics so people could learn more about each designer and choose which one they felt would fit most in line with their vision. For each spotlight, we asked each designer what their favorite Summer Classics furniture collection is, what they would choose if they had to pick a color or pattern to represent them, and what five items they couldn't live without. Each spotlight had its own vibe!
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Branding on a United Front
United Engineering builds roadways and bridges all across Indiana, but when it came to building in a digital sense, they needed a little help. Aside from being aesthetically dated, their former website didn't do a great job telling the United story, showing off their amazing work culture, or putting their projects in the limelight. We did a ground-up rebuild of UCIndy.com that better matches United's level of professionalism while creating a robust experience for anyone to learn more about this incredible company.
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LSI Award Winners
In the last OMG! PMG! we highlighted our involvement with LSI's 40th-anniversary gala. Now that the red carpet has been rolled up, we can share the videos our production team made for each of this year's LSI award winners that played that evening. Watch the whole playlist here.
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  • There are plenty of corporate rivalries: Nike vs. Adidas, McDonald's vs. Burger King, Microsoft vs. Apple. But one of the biggest rivalries features two soft drink giantsβ€”Coca-Cola and Pepsi. See how their rival has shaped marketing as we know it.

  • Sign up for our favorite marketing newsletter: Marketing Brew.

  • 4.7. That's the average number of video subscription services per household as of this year, according to Kantar. The real question: How many of those are you actually paying for and not mooching off a friend? 😉

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